Faculty Profiles

IFIM Business School



Prof Rajagopalan

Overview

Prof Rajagopalan
Associate Professor & Head of International Business Program IFIM

A post graduate from BITS Pilani, Prof Rajagopalan has close to twenty five years of experience in consulting, corporate work, Teaching and Research.


Educational Qualification:

Master of Management Studies (MMS), CFA, (PhD)


Subject Taught:
Strategy Analysis,
Strategic Marketing,
Strategic Brand Management,
Marketing Management,
Marketing Research,
Hi Technology Marketing and Sales,
Creativity & Innovation,
Digital Social Media Marketing,
International Business,
Business Communications,
Strategic Selling for Complex Sales,
B2B Marketing,
Professional Skills Development

Research Interest / Consulting Area:

  • In consulting, he specializes in the area of “Enhancing Marketing and Sales Effectiveness” which is a multi-discipline area consisting of Strategy, Marketing/Sales Processes, IT and Innovation for mid to large corporates.
  • Have also consulted/mentored start-ups for business model design, define value proposition and go to market, pitch to angel investors, VCs, Technology Platform Design.
  • He is currently pursuing his PhD in the area of Social Media Marketing and Consumer Behaviour.



Academic Work experience:

  • He has five plus years of teaching as a full time faculty in B Schools. He has earlier taught as full time faculty in Amrita School of Business, Christ University and Shiv Nadar Institutions.

Corporate work experience:

  • He has a global work experience of sixteen plus years. Prof Rajagopalan has worked across twenty two countries in the areas of Management Consulting, Strategic Marketing, Sales, Product Management & Marketing and Strategy formulation for companies like Wipro IT business, Iflex/Oracle Financial Software& Services and Syntel Inc.

  • Also teaches/taught at

    • IIMB, PSGIM, GRGSMS, IFMR, Asian School of Business

Achievements

:

  • Many awards for excellence in corporate including “Best Marketing Manager award across Wipro Technologies”, “Special Mention Award from CEO at iflex/Oracle Financial Software Services”, “Best Marketing Executive award at Wipro InfoTech”

Books/Research papers published :

None

23 years of leadership development

The journey of IFIM Institutions